09.02. Canon and Forward Creatives support companies with digital avatars!
Forward Creatives has supported Canon Austria in implementing hybrid and digital work processes. In order to advertise the campaign in the most creative and visually appealing way, a face filter was specially designed with a lot of know-how and the software programmed for it.
Inspired by the phenomenon of Instagram Facefilter, the two companies quickly joined forces and programmed the gadget on the customer’s website to scan the user’s face via mobile phone or computer. The filter turned an analog person into a digital hero in no time – half real & semi-digital, such as the working world is today. The filter scans the human face on the basis of 82 points of view and creates a digital mask.
With the Viennese creative agency Forward Creatives, a true digital native was brought on board, who shone with knowledge and professionalism, especially in the visual implementation. “We couldn’t have wished for a better partner in this area than Forward Creatives, who have turned a classic business idea into an innovative and unusual project with a lot of sensitivity, skill and creativity. We look forward to further projects and the opportunity to step side by side into a digital future!” says Helmut Hafner, Communications Manager at Canon Austria, about the collaboration with Forward Creatives.
The aim of the digital twin mask was to apply for 12 business life hacks, with which the group digitizes the work processes in companies and, among other things, employees can work more easily and more effectively on the same projects. At home, in the office, on paper or in the cloud: print and scan on the go, access documents anywhere, automate & simplify communication, work faster with the digital post office and many more.