In times of digital transition, many companies are focusing on accelerating their digital transformation. However, time and again, a hybrid of the best of the analog and digital world proves to be a successful path. In collaboration with Canon, the digital transformation process was given a face and the community was invited to do the same. Using Face Filter, a photo of a digital twin can be created, downloaded and shared directly via social media.
In addition to the Face Filter, a campaign video was produced to publicize the campaign.
Idea, concept, design, implementation of the Face Filter, video production