For our partner Diesel we created an installation at the Forward Festivals 2017 in Vienna, Munich and Zurich. In cooperation with the Diesel marketing departments of Austria, Germany and Switzerland, we installed an on-site Love Wall. The slogan “Make Love Not Walls” served as a statement regarding current political affairs at the time.
The Love Wall including the technical equipment and decoration was conceived, developed, designed and implemented by us.
The festival visitors were invited to show their love in the created Wedding Area and try on the new Diesel collection. Since digital things tend to fade quickly, we captured the moments with Polaroids and shared them under #makelovenotwalls to spread the love.
Concept and Overall Implementation